ABOUT DISTILLED SPIRITS COUNCIL

The Distilled Spirits Council is a national trade association representing U.S. producers, marketers and exporters of distilled spirits products.

Representing America’s leading distillers and distilled spirits brands sold in the U.S., Distilled Spirits Council has served as the distillers’ voice on policy and legislative issues in the U.S., state capitals and capitals across the globe. 2016 was a significant year of growth for the Council as membership climbed to more than 150 distillers for the first time.

Discover and explore our members here.

The Distilled Spirits Council also serves to educate the hospitality industry, adult consumers, and media in key spirits markets on the taste, heritage, and style of American distilled spirits, with a focus on the history and unique qualities of American Whiskeys, including Bourbon and Tennessee Whiskey, which account for the vast majority (69 percent in 2016) of U.S. spirits exports worldwide.

U.S. Whiskey's soaring popularity

The U.S. distilled spirits sector achieved accelerated growth in 2016 with supplier sales up 4.5 percent to $25.2 billion, volumes up 2.4 percent to 220 million cases and a seventh straight year of market share gains relative to beer. The continued growth of the spirits sector clearly demonstrates that adult consumers’ taste for and interest in premium distilled spirits across all categories, is trending upward.

American whiskey – Bourbon, Tennessee and Rye – continued to captivate U.S. consumers with volumes up 6.8 percent to 21.8 million cases and revenues up 7.7 percent to $3.1 billion. The American Whiskey trend is growing in part due to the fact that cocktails are exceptionally well-positioned to meet adult Millennials’ demand for unique and varied experiences; spirits fit nicely into the trend of consumer interest in brands with authentic, interesting backstories; and U.S. distilleries are driving modernisation and generating excitement in the overall spirits category.

Discover more about U.S. spirits sales and exports here.

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